Molecular hair rebuilder
The revolution of the century
Dean Christal (Innovative entrepreneur of the world cosmetics industry) had a dream: to solve the biggest problem of hair, its breakage and weakening during the bleaching in the salon.
In California, the most advanced nation on the planet, the two molecular engineers Pressly and Hawker, accepted the mandate and started their research in a garage.
Hair damaged by common services in the salon.
In 2014 OLAPLEX ® is launched in the world!
After three years of intense research and experimentation, Pressly and Hawker discover a molecule capable of obtaining unique effects on the hair never seen before. The BIS-AMINOPROPYL DIGLYCOL DIMELATE proves to be the solution to every problem of hair, having itself the ability to reach up to its heart with a deep restructuring and regenerating action at the molecular level.